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25 July 2021
How To Buy A Domain Name

If you want to start a blog or a new online business, you’ll need to register a domain name. Choosing the right domain registrar and selecting the right domain for your needs might sound scary at first, but I’ll show you a simple process.


Contents

  1. How Much Does a Domain Name Cost?
  2. Choosing a Domain Name 
    1. COM is the Category Killer
    2. Watch Domain Length
    3. Does It Pass the Bar Test?
    4. Avoid Numbers and Hyphens
    5. Future Proof Your Domain Name
    6. Use a Domain Name Generator
  3. What’s next?

How Much Does a Domain Name Cost?

There are so many domain registrars on the market like GoDaddy, Google Domains, NameCheap, and the list goes on. Each domain registrar provide additional services that compliment your domain like email, website builders, and usually increases the price of your domain. 

I like to keep things cheap, flexible, and pick the service provider that excels in their product and provides excellent customer support. That’s why I recommend namecheap.com for buying your domain name. 

The price for the first year is $8.88 and you can usually find a promotion that knocks off an extra 20%-30% off your first year price. 

I also like that namecheap.com provides basic email address for an affordable price.

Choosing a Domain Name 

There are several checkboxes  you want to make sure your domain name checks off before you buy. 

COM is the Category Killer

Go with a “.com” TLD. It will be difficult to find a solid .com domain, however, it will be worth it because it has become the default TLD in everyone’s mind. 

Watch Domain Length

Shorter is better. Aim for 6 to 14 characters. Search engines Google in particular give preference to easy-to-understand domain names that deliver what they promise. 

Short domains are easier to read, take up less room on creative collateral, and have a better chance to stick in the minds of strangers that never heard of you before, which brings us to the “Bar” test.

Does It Pass the Bar Test?

Whatever domain you choose should memorable enough that someone can remember it if they heard it in a loud bar. If it passes the bar test, it should be simple enough for anyone to pronounce, spell, and type.

If you want to take it a step further, you can ask your friends if they can spell it. If more than a few struggle, you need to pick something else.

Avoid Numbers and Hyphens

Domains with numbers and special characters can hurt your search engine rankings. Is best to avoid numbers and hyphens as possible.

Future Proof Your Domain Name

Think about where your business or brand might be in five or ten years. If you provide one type of service today, you might pivot or expand your offerings as your business grows. So, using the words “landscaping” might be better descriptors than “tree trimmer.”

Use a Domain Name Generator

If you’re looking to get your creative juices flowing, you can use a domain name generator like leandomainsearch.com. Simply enter in your primary keyword that describe your brand or website, and check out the list of ideas that you can then check for availability. 

What’s next?

After you connect your domain to your website, be sure to setup Google Tag Manager to house all your tracking and analytics scripts.

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