The best way to install Google Analytics is with Google Tag Manager (GTM) because it’s fast to make tracking changes and you can leverage its features mostly without touching code.
The video is short and gets right to the point.
After you complete your Google Analytics installation, you’re ready to start tracking lead generation with Google Analytics.
In this video I’m going to show you how to install Google Analytics with Google Tag Manager. First you’ll have to go into your Google Analytics account, go over to Admin and then under Property you’re going to copy your Universal Analytics ID (UA-XXXXXXXX-X). It’s kind of hard to copy, so just click down here into
Tracking Info >
Tracking Code and then grab your tracking UA-ID.
Next you’re going to head over to your Google Tag Manager account, create a new account if you haven’t done so already and then create a new tag. You can click on it right here or under
Overview, you can select new tag up here.
So let’s call this
GA TAG TEST. We’re going to configure it with Universal Analytics and I have some different reasons for why you should do that in a blog post that I won’t go in here, I’ll link in the description below.
Next we’re going to pass in a new variable that contains our tracking ID. So you’ll pop that in there, click on
Save variable name.
Let’s call this
GA TEST VAR and let’s say that. And then next we need to configure when it triggers. So we’ll set it to
All Pages and let’s click
Save. So you’re not quite done yet. The last thing that you need to do is click on
submit and once you actually fill this out
publish, then it’ll be live on your site.
If you want to test it out before that, it’s probably a good idea to hit the
preview button and then have a look at your website. But this is pretty standard installation, so you can just go ahead and submit it.
If you’re curious about why you should use Google Tag Manager and I’ll to the benefits of Tag Manager along with Universal Analytics, I’ll link to a blog post that I wrote describing some of my favorite reasons why you should use both for your lead generation campaigns.