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22 September 2021
Setup Google Analytics [Step-by-Step]

Google Analytics is a free platform for gathering insights on how users interact with your website. It’s a must-have tool for every marketer’s arsenal. In this post, I will show you all you need to get started right away with a baseline Google Analytics implementation to track all page views on your website.


Contents

  1. Who sets up Google Analytics?
  2. When do you setup Google Analytics
  3. Where do you setup Google Analytics
  4. Why use Google Analytics
    1. #1 Free analytics platform
    2. #2 Integrates with other Google products (ex: Google Ads)
    3. #3 Standard integration with most 3rd party tools
    4. #4 Reengage visitors with remarketing
    5. #5 Map your business goals to your website
    6. #6 Make it your data reporting hub
  5. How to setup Google Analytics

Who sets up Google Analytics?

Setting up Google Analytics with Google Tag Manager is a breeze. I think anyone can implement, even without any technical knowledge. However, this type of task is usually performed by someone in a technical role.

When do you setup Google Analytics

After you setup Google Tag Manager, I suggest beginning the migration process for your tags and start with Google Analytics because it provides baseline measurement data for your website. If you haven’t created a Google Analytics instance on your website yet, then you saved yourself a step. Nice work.

Where do you setup Google Analytics

If you setup Google Tag Manager already, then you don’t have to worry about touching code (hooray!). In the following sections of this post, I’ll show you how to implement a baseline Google Analytics tag in Google Tag Manager.

Why use Google Analytics

Google Analytics is my default Analytics platform I depend on for gathering insights on how users interact with my website. Here are the reasons why I suggest you use Google Analytics, too.

#1 Free analytics platform

If it’s free, it’s for me (and probably for you).

#2 Integrates with other Google products (ex: Google Ads)

Google Analytics integrates with Google products out of the box. Google Tag Manager, Google Ads, and Youtube are just a few.

#3 Standard integration with most 3rd party tools

Google Analytics is the standard analytics platform on the web. As such, 3rd party tools usually integrate with Google Analytics. As of of publishing this post, Google Analytics 4 (GA4) was released almost a year ago. Technology moves fast, but sometimes it takes time for other tools to adopt and integrate the latest technology from Google. That’s why I suggest creating an instance for both Universal Analytics (UA) and GA4 for when vendor tools begin to support GA4, if you’re just starting out.

#4 Reengage visitors with remarketing

Google Analytics gives you the ability to create remarketing lists to target users with Google Ads that have (or have not) taken a particular action on your website. This is one of the most effective uses of your ad dollars.

#5 Map your business goals to your website

Whether your desired user action takes place on your website or “offline” (ex: phone call), you can map the data into Google Analytics via event tracking or API.

#6 Make it your data reporting hub

You can make Google Analytics into your data reporting hub because it lets you upload ad cost data from any network (Facebook, LinkedIn, and many more). Once you’re pulling data across different networks, you can create a wholistic report with Google Data Studio to see your true cost per conversion from all your marketing efforts.

How to setup Google Analytics

  1. Create an account or sign-in at analytics.google.com.

  2. Once you’re in your account go to “Admin.”

    Google Analytics Admin Settings

  3. Select “Create Account.”

    Google Analytics Create New Account

  4. Enter your account setup details like Account Name (Acme Company) and select the data you’d like to share with Google.

    Google Analytics Account Setup

  5. Next, enter your property setup details.
    A. Enter your property name (ex: acme.com).
    B. Unhide advanced options to create a Google Analytics 4 along with your Universal Analytics account.
    C. Enter the property website URL.
    D. Select create both Google Analytics 4 and Universal Analytics property.

    Google Analytics Property Setup

    Fun fact: You can have a max of 100 accounts, 100 properties per account, and 25 views per property.

  6. Enter your business information. Google offers benchmarking data based on your industry and I believe this is how they segment the information.

    Google Analytics About Business

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