Nefer Lopez

resume

Nefer Lopez

I bridge business, marketing, and revenue operations with technical execution — I understand the revenue problem and have enough technical ability to design, automate, integrate, and often build the solution myself.

San Diego, CA [email protected] (619) 365-5047 linkedin.com/in/neferlopez neferlopez.com Projects →

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Professional summary

Hands-on technical GTM and revenue systems professional with 15+ years of experience spanning demand generation, revenue operations, marketing operations, web development, automation, and B2B growth. I combine business strategy with technical execution across CRM architecture, APIs, AI-assisted workflows, acquisition funnels, analytics, SEO, and marketing automation — including generating $1.1M in first-year B2B SaaS revenue at 670% ROAS, architecting a company-wide HubSpot Enterprise implementation, and building AI-assisted production workflows that generate a customized local-business website in under 15 minutes.

Experience

Radical Red Rocket LLC

Founder & GTM Systems Consultant May 2016 – Present

Active consulting business serving clients while developing internal products and automation systems.

  • Design and implement hands-on GTM systems spanning website development, SEO, paid acquisition, CRM implementation, lead capture, marketing automation, email, analytics, conversion funnels, pricing and positioning, review systems, API integrations, and AI automation.
  • For Pirate Skool, built the websites, lead-capture systems, email workflows, review-generation systems, and positioning and pricing infrastructure — strengthening social proof and customer evaluation as the business subsequently raised pricing approximately 3× and expanded its team. Case study →
  • Built Boston-VoIP.com as a local organic lead-generation property for a technology advisory business, with an automated PDF proposal workflow — organic clicks +40% and impressions +45% over a three-month period, according to Google Search Console. Case study →
  • Built and support TheVoIPAdvisors.com, a national SEO and lead-generation property targeting technology-advisory search demand.
  • Built AdlerAdvisors.com and continue to maintain and optimize its SEO.
  • Use AI-assisted development, APIs, automation, technical SEO, analytics, and conversion architecture to reduce the time needed to research, prototype, build, and deploy marketing systems for clients and prospects.

Adler Advisors

Director, Revenue Operations May 2023 – May 2025

  • Architected and implemented HubSpot Enterprise for approximately 20 users across Quotes, Sales, and Account Management.
  • Migrated operational workflows from Smartsheet into HubSpot, designing custom objects and properties to accommodate complex client and product data.
  • Built automations and integrations across HubSpot, email, Slack, forms, Zapier, and APIs — quote processing, sales handoffs, proposals, contracts, documents, closed-won onboarding, and ongoing account management.
  • Improved workflow efficiency 40% and reduced processing time 25%.
  • Developed EOS-style weekly scorecards, reporting dashboards, SOPs, and user training.
  • Contributed to a 30% improvement in revenue forecast accuracy.
  • Designed the lead-capture, assignment, follow-up, and attribution process for the Midmarket Enterprise Summit — 251 leads generated against a goal of 75. Case study →

Customerville

Director, Demand Generation February 2014 – May 2016

B2B SaaS serving enterprise and mid-market Customer Experience and Voice of the Customer leaders.

  • Hands-on owner of the demand-generation function, with support from an intern — paid media, landing pages, CRO, SEO and content, marketing automation, analytics, campaign strategy, sales enablement, and cross-functional GTM execution.
  • Personally managed approximately $164K in paid acquisition spend, primarily Google Ads, generating $1.1M in first-year revenue at 670% ROAS from mid-market and enterprise customers.
  • Built and optimized campaign-specific landing pages and conversion funnels, connecting acquisition campaigns to forms, lead scoring, CRM workflows, reporting, and sales handoffs.
  • Led the end-to-end migration from Infusionsoft to HubSpot, personally handling data migration, property mapping, segmentation, lifecycle stages, lead scoring, workflows, forms, email campaigns, reporting, and sales handoff processes.

WordStream

Paid Search Strategist April 2013 – February 2014

  • Managed 10 paid-search clients representing $100K+ in monthly ad spend.
  • Owned Google Ads and Microsoft Ads strategy, keyword architecture, bid and budget management, conversion tracking, reporting, landing-page recommendations, retention, and upsell opportunities.
  • Delivered Premier Consulting to SaaS customers through audits, strategy sessions, optimization recommendations, and client training.

Earlier experience

AOL / Patch

Online Advertising Manager September 2011 – April 2012

Inside-sales role: prospecting, list building, and cold outreach; discovery and consultative selling of local digital advertising packages to small-business owners; account management and quota attainment.

Premier Retail Networks

Sales Operations Coordinator / Field Services Manager October 2008 – September 2011

Supported sales operations — deal creation in the internal Sales Inventory Management system, accurate retail-media inventory and advertising specifications, and proposal inputs supporting advertisers across retail networks including Walmart, Costco, Meijer, and Albertsons. Later moved laterally into Field Services Operations: managed installation and support vendors, audited billing and parts returns, focused on reducing costly technician revisits and recovering vendor overcharges, and trained staff in the Mexico City office on ticketing, troubleshooting, and incident-management processes.

Selected technical projects

All projects →

AI Website Factory

AI automation · Marketing engineering
  • An AI-assisted production pipeline — Google Stitch API, Google Places API, DataForSEO API, public web and social research, Astro, Node.js, Netlify, and agentic development workflows — that automates or assists prospect and business research, content generation, site architecture, service and service-area pages, technical SEO, schema, AEO, GEO, metadata, QA, and deployment, with human approval checkpoints.
  • Produces a customized local-business website in under 15 minutes; used the same workflow to redesign three prospect websites in approximately three hours.
  • The important work is the system design — persistent AI instructions, human approval gates, fail-closed safeguards, and automated validation — not one-shot code generation.

View project →

FinestCityPlumbers.com

Technical SEO · Local search · Product development
  • A San Diego plumber-discovery platform helping consumers find licensed plumbers by project type and geography — combining contractor data, local and programmatic content, technical SEO, analytics, structured data, and search-oriented information architecture.
  • +354% organic clicks and +286% impressions over a three-month period, verified in Google Search Console.

View project →Visit ↗

LopezDuarte.org

Information architecture · AI-assisted development
  • An active family-history platform documenting maternal ancestry, historical moments, relatives, and family stories.
  • Designed the information architecture and data structure for genealogy, historical context, and narrative content; built with AI-assisted development and structured content workflows so the archive can grow over time.

View project →Visit ↗

Education & certifications

AWS Cloud Institute Cloud Application Development Program
2026
AWS Certified AI Practitioner
2026
AWS Certified Cloud Practitioner
2026
San Diego Continuing Education (SDCE) Front End Web Developer (FEWD) Program
2016–2017
San Diego State University — Fowler College of Business B.A.S. in International Business · Finance and Spanish
2008

Technical skills

The model names matter less than the workflow — persistent AI instructions, human approval gates, and fail-closed validation.

Programming & data

HTML · CSS · JavaScript · Python · SQL · Bash · JSON · YAML

Development & infrastructure

Git · GitHub · Netlify · Cloudflare · AWS · Hugo · Astro · Node.js · Docker · PostgreSQL · Supabase

AI development & agentic tools

OpenCode · Zcode · DeepSeek Harness · PI · Grok Build · ChatGPT · Gemini · Grok · DeepSeek · GLM

Marketing & revenue technology

HubSpot · Zapier · Google Analytics · Google Ads · Google Search Console · Looker Studio · Meta Ads · LinkedIn Ads · Asana · DataForSEO · Encharge

Core capabilities

CRM architecture · Revenue operations · Marketing operations · Sales operations · Marketing automation · API integrations · Technical SEO · Demand generation · Paid acquisition · Conversion optimization · Analytics & attribution · Lead routing · Lifecycle automation · AI-assisted workflow design