Writing /
Why I'm Running Experiments on Myself in Public
The premise of this site — turning ideas into experiments, experiments into observations, and publishing before the lessons are tidy.
I keep having the same realization from different angles: I learn things when I do them, and I distort them when I perform having learned them.
So this site has a format now. An idea becomes an experiment. The experiment produces observations. The observations become the content. In that order — not the other way around.
What an experiment is here
An experiment is something I actually do, with a hypothesis I could be wrong about, documented before I know how it ends.
That last part matters. Most personal sites are archives of finished thoughts — every lesson already learned, every framework already proven, the author always two chapters ahead of you. I wanted the opposite. Experiment #001 — stop trying to make prospects like me — went up while it was still running, with a log section that currently says “no lesson yet.” If it stays that way forever, fine. Some experiments don’t conclude. They just dissolve into how you operate.
Why public
Three reasons, in honest order of importance:
- Public is a forcing function. Private notes negotiate with me. A published page doesn’t care how I feel about it a week later.
- “I don’t know yet” is allowed here. I’m building a place where I can say that without it weakening anything. The brand is the curiosity.
- Other people recognize themselves in unfinished things. The finished versions get nods. The unfinished ones get replies.
The one guardrail
The easiest way to avoid doing something uncomfortable is to build a website about doing uncomfortable things. I know because I’ve done versions of it. So the rule on this site: the website exists to document the life, not substitute for it. When there’s a choice between improving this site for another evening and making one more call, having one more conversation, trying the thing — the thing wins. The site can wait. It’s very good at waiting.
What to expect
Experiments on sales, money, visibility, being seen, receiving, rejection. Writing that comes from things that actually happened — “I made 20 calls, here’s what changed” beats “10 tips for overcoming fear” every time. Books that connect to the experiments they sparked. Projects with the reasoning, not just the logos.
If that sounds like your kind of unfinished, the RSS feed is there. I’m just a dude on the internet sharing what I’m learning — the same as always, new format.